Demystifying The Branding Process

The process of branding is a worthwhile investment when you understand the process and how that process leads to your proposed quote

Design Takes Time.

Design takes a lot of time. What a studio may present in their concept phase is the result of a lot of behind the scenes work. Although from the client’s perspective, it can seem like we come up with concepts, strategy, color and font combos. Behind every brand presentation, multiple people have put in hours upon hours to get your design to presentable place. We may one present 2 concepts to our client but typically takes 20+ variations. Designers research, test, tweak. We spend time doing very tedious work to create the final design. The details that we hash out is reflected in our pricing.

Expert Pricing..

The pricing that is reflected in the proposals of many designers is based on their expertise and experience. We will adjust out pricing based on our experience and skills within our focus. Most creatives have an awareness of their pricing as it relates to industry average and correlates with their years of experience.

The Value of Design.

The impact that design can have on the growth of a business is tremendous. Great design can affect your sales, attracting your target audience, building trust + creating new partnerships, and more. Ultimately leading to more money for your business. Most service based businesses will price based the value they provide in addition to the hours of labor. Design is an investment and we encourage brands to understand that when you hire a designer, you aren’t just paying them to spend X number of hours on something or to create X elements for your brand. You are paying them for long lasting impact your brand will have on the growth of your business.

Covering Cost.

Bills, Bills, Bills! In order to effectively give an outstanding experience, we invest people, accounting, design tools, marketing. Just because we run an online business, As you know those cost will show up in Cost Of Goods /Services.

Branding Lingo

Brand: a brand is a culmination of feelings that people feel when they interact with your business. The tangible (tangible) and the intangible elements of your brand that causes people to feel a certain way. The goal is to strategically design a brand that conveys the right feelings to the right people.  

Branding: The verb. You go through the process of synthesizing everything that makes you and your business special and form that into a brand!

Brand Identity: Personality, moral code, values, etc. Your brand should have those things. As you develop your brand, you will create a brand personality that will shine when you are communicating with your audience, the way you present and the type of decisions that you make down the road.

Visual Brand Identity: All the visual items that you use in your business; logos, colors, graphics, fonts, illustrations, & etc. All of your visual elements of your brand should convey your style, voice, & values.

Collateral Material: is the tangible printed marketing materials that are designed to support the sales efforts of a product and or service. For example, business cards, brochures, sales sheets, etc

Voice: How you communicate and the words that you use in every piece of content you put out into the universe.

Mission: is a statement that outlines the reasons your business exists and its purpose. Should incorporate what you do, who you do it for, how you do it, & how it helps the people you work with.

Copy: is the written communication used to convey your message to your ideal brand’s audience.